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Set the Stage for a Home Sale

Posted by Bonnie Martin Designated Broker on Wednesday, April 11th, 2012 at 9:44pm. - More sellers are entering the market during the spring selling season, hoping to attract buyers lured by record-low interest rates and increased affordability, according to a recent article from the Chicago Tribune.

Some sellers examine the listing with a microscope, while others depend more on their real estate agents. Even though buyers and sellers both are more informed these days, agents still must “analyze all that data and summarize it in a way that provides useful information that can be utilized,” says Paul Leiser of Avalon Real Estate in New Jersey. 

To avoid confrontations with sellers, especially when it comes to the home's value, agents need to keep sellers informed, providing comparable sales data and other information. Experts say today’s sellers need to price the home right, as well as have the home staged.

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