realtytimes.com - What is written about a home that's for sale may have a positive impact on its sale price. I've written many times about how professional videos and photos can help sell your home faster and possibly for more money but we can't forget the power of the written word.
A new study reports that the words used in listings can help increase the sale price of the home. On average, each property characteristic mentioned in a listing increased the sale price by just under 1% and the probability of selling the home by 9.2%, according to the study conducted by Bennie Waller, professor of finance and real estates at Longwood University in Farmville, Virginia.
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