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Should You Price a Home High or Low? A New Study Makes a Surprising Recommendation

Posted by Bonnie Martin Designated Broker on Tuesday, March 3rd, 2015 at 9:07am. - Home prices are up. Mortgage rates are low. Housing supply is stretched thin. Suffice it to say—it’s a tight market.

And in a tight market, the conventional wisdom is to price your house a little lower than its actual value, in the hopes of sparking a bidding war that will result in an above-market sale price.

Not so fast! Homes priced higher might end up selling even higher, according to a study published in the Journal of Economic Behavior & Organization.

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Photo:  ©[Voronin]/123RF.COM

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