Are Open Houses Still Necessary?

Posted by Bonnie Martin Designated Broker on Monday, March 17th, 2014 at 6:18am.

sale_chris_boswell_450zillow.com - Listing agents often argue that in our digital world, open houses are a waste of time. The majority of people who attend are nosy neighbors, ‘looky-loos,’ or other types of tire-kickers. Instead, their argument goes, serious buyers today don’t want to wait for an open house. When someone likes a home’s online photos, he or she will make an appointment to see the property during the week. So is it time to close the book on open houses? Not at all.

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